When Appleannounced its Apple Cardnearly a year ago , it seemed like an alright card whose master selling compass point was enhance secrecy . Well with iOS 13.4 , it come out that Apple has updated that privateness to allow for more anonymized data portion out with its banking partner Goldman Sachs .

Before you grab a virtual pitchfork , screaming about how it was inevitable thatmorally bankrupt Goldman Sachswould get its mitts on your datum — it ’s a piffling more nuanced than that . The change , which were first report byTechCrunch , are more tweaks to its exist policy than a stealth attack to upend your privateness .

The newfangled policy is part of iOS 13.4 updates , and here ’s the part that ’s been changed :

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You may be eligible for sure Apple Card course of study ply byGoldman Sachsbased on the data provided as part of your software . Apple may know whether you receive the invitation to participate and whether you assume or decline the invitation , and may share that information with Goldman Sachs to effectuate the program . Apple will not know additional detail about your involvement in the political program .

Apple may use information about your account with Apple , such as the fact that you have Apple Card , for intimate inquiry and analytics purpose , such as financial prediction . Apple may also practice information about your relationship with Apple , such as what Apple Cartesian product you have buy , how long you have had your Apple ID , and how often you transact with Apple , to improve Apple Card by avail to distinguish Apple metric that may attend to Goldman Sachs in meliorate course credit decisioning . No personally identifiable entropy about your relationship with Apple will be shared with Goldman Sachs to identify the relevant Apple metric unit . you may opt out of this use or your Apple human relationship information by emailing our privacy team at[email   protected]with the open line “ Apple Relationship Data and Apple Card . ” applicant and cardholders may be capable to choose to share the identified prosody with Goldman Sachs for re - evaluation of their offer of cite or to increase their credit line of credit . Apple may share data about your human relationship with Apple with our serving providers , who are obligated to cover the entropy consistent with this poster and Apple instructions , are ask to use reasonable security measure to protect any personal info received , and must delete the personal info as shortly as they have complete the services . ”

see at this there are a few things to remark . First , Goldman Sachs is drive a richer data point ready , but nothing that incorporate personally identifiable information . ( But as many expertshave point out , anonymized datum is n’t always so anon. . ) The convert text also states some of the expanded data portion out might be used to help oneself Goldman Sachs in “ improving credit decisioning . ” That ’s samara here . When the Apple Card launch , there were several anecdotal discrepancies with who got approved , who did n’t , and what terminus mass got . Famously , Steve Wozniak took to Twitterto foreground how he end up suffer a credit rating demarcation line that was 10 time that of his wife , despite them both share their assets . ( Goldman Sachsquickly backpedaled . )

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https://gizmodo.com/cant-pay-your-apple-card-bill-this-month-apple-says-do-1842334420

So part of the rationality Apple is apportion more information — albeit anonymized data point — is to produce a new theoretical account that would allow more people who ’d be rejected under the old model to obtain credit . This is one of those things where usually , that ’d be a sign for alarm but in this specific case , it might be fine . It was worrisome when it appeared that Goldman Sachs wasapproving subprime applicantsright after the posting establish . However , havingused the Apple Card myself , the limits are reasonably low , the rates are fine , and there is a build up - in tool that help you visualise how your payments impact interest .

Apple drive some congratulations for create a newfangled “ Customer Assistance Program ” for those affected financially by the novel coronavirus , in which interest charges are voided for customerswho ca n’t make their March payments . It ’s a will to how much say Apple has over the lineup itself , as no capitalistic cant would do this variety of matter if not mandated by the administration . In fact , Citigrouppassed on the Apple Cardas it opine it was a ‘ money loser . ’ And hey , what better meter to increase the anonymous data communion in a broadcast than at the same present moment when you ’re announce a program to assist hoi polloi impacted by the coronavirus ?

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

It ’s also authoritative to keep in mind that Goldman Sachs has always had access to Apple Card client data — though , not transaction detail . Apple ’s situation state that Goldman Sachs utilize your information to operate the board , but will never “ share or sell your data point to third party for marketing or advertising . ” Whether you conceive that or not , the Apple Card revealing is dear than most other deferred payment notice correspondence . ( Of course , what Goldman Sachs does with your data internally is another matter . )

Second , the policy updates still allow exploiter to choose - in or out of deal more personal information if they ’re reject for the lineup . This also is n’t a new matter — it’ll just now include more data like what Apple product you ’ve purchased in the past tense , when you created your Apple ID , or how much you spend on Apple . You still get to opt - out of air that selective information — even though inhume it as an electronic mail in a privacy statement is kinda square .

So all this is just to say that when it comes to usage , not much is changing with the Apple Card . It ’s still a fair lineup when it comes to reward — and privacy - wise , it is better than other reference cards out there even with these change . That ’s just an incredibly low bar because coin bank are bad . Still , it bear to keep an eye on these changes and remember that even the unspoiled credit cards are still operated by shitty , money - grub banks .

William Duplessie

AppleGoldman SachsPrivacy

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