In the last stern , Apple ’s money - printing machineslowed slimly , record the company ’s first lessening in revenue in 13 year . But in an interview with CNBC , CEO Tim Cook was very insistent that it ’s still placid sailing .
On the recent lucre , Cook encouraged everyone to front at Apple ’s $ 10 billion in tax revenue in absolute terms , rather than as a percentage :
The $ 10 billion is more than any other company , so it was a pretty ripe poop but not up to the Street ’s expectations distinctly . What we ’re picture is that people are upgrading at a low-spirited rate than they did last year , but still gamy than the class before .
Cook make one valid point — that Apple isstill making a shit - ton of money — but also hints at a dark truth , that we may have progress to peak smartphone . That ’s bad newsworthiness in the foresightful running play for Apple , since the bulk of its profits still come from iPhones . Cook also addressed this , take that go forth markets will be the savior :
We are in some unbelievable markets — the smartphone mart , eventually everyone in the existence will have a smartphone . Penetration today is in the 40s , so a prospicient way to go . In go forth markets like India , LTE penetration is zero . We ’ve engender great innovation in the pipeline , new iPhones that will incentivize you and other mass that have iPhones today to promote to young iPhones .
Luckily , there ’s the Apple Watch to save everyone ! No in reality , do n’t express joy :
Because if you wait at iPod , iPod was n’t viewed as a succeeder , but today it ’s viewed as an all-night winner . The iPhone was the same way . the great unwashed were write about there ’s no physical keyboard . plainly nobody would want it . And so I think that in a few years we will reckon back and people will say , “ How could I have ever thought about not wear this spotter ? ” Because it ’s doing so much for you . And then it will all of a sudden be an overnight success .
Even though the audience focuses on the more technical side of Apple as a tradeable livestock , there ’s some interesting takeaways about where Apple sees its future tense .
Cook appears to acknowledge that the iPhone market in the western cosmos is effectively saturated , and iPhone sales , all else being equal , are in all probability going to fall . So there ’s a definite shift towards emerging market for iPhones , and the “ next prominent thing ” for the US market . Cook still seems to cerebrate that might be the Watch , but there ’s also suggest in there about other projection — VR , perhaps , or the long - fabled Apple car .
[ CNBCvia9to5Mac ]
AppleTim Cook
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