Even among the most die - hard Apple fan , the sort who swear by first - party apps like Safari , Apple Photos , and Messages , there ’s still one app that often gets snub in favor of something made by Google : Apple Maps .

When it was free in 2012 , Apple Maps was a mess , andeven Apple eff it . Over clock time , Apple has done a lot to improve Maps by add thing like additional satellite imaging , walker sailing , and more , yet Maps still falls badly brusque of the more exact , full - feature experience you get from Google ’s alternative . ( Seriously , retard out thisincredible comparisonto see the big gaps Google ’s and Apple ’s map apps ) .

But in an interview withTechCrunch , Apple discover its plans today to all rework Apple Maps from the undercoat up with new first - party data and mapping . Apple apparently plans to launch the new version of Maps with coverage of San Francisco and Bay Area in the next version of theiOS 12 genus Beta , before inflate reporting to northerly California subsequently this fall .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Originally , Apple Maps data came from a mishmash of third - company sources , including TomTom , OpenStreetMap , and others , and had been slowly expanded upon by Apple over the last few year . But with the new rework , Apple has built a team of in - family cartographers and gathered datum from its own take on Google ’s StreetView vehicle to make something closer to a strictly Apple result .

Like Google , Apple say it will gather data point from exploiter to help flesh out its mathematical function , though the ship’s company obviously put a potent stress on secrecy , claiming that Apple will never record beginning and ending location data , and that any info Apple does utilisation is cautiously anonymized to keep tender info from leaking out .

While being interviewed by TechCrunch , Apple senior frailty chairperson Eddy Cue , who is now in flush of Apple Maps , allege that he did n’t want to “ rehash all the issues we ’ve had when we introduced [ Apple Maps ] , ” and instead wanted to focus on “ taste to create what we go for is go to be the effective function app in the earth , accept it to the next footstep . That is building all of our own function data from the ground up . ”

William Duplessie

found on TechCrunch ’s experience checking out the piece of work going into the next adaptation of Maps , it seems like Apple in typical fashion is paying attention to many of the lilliputian detail needed to make its offer a desirable rival to Google Maps . That includes things like licensing all the fonts and eccentric faces such as Helvetica used in major underpass systems in lieu like New York City , and tailoring the amount of information you see at various rapid growth levels .

And in a alike move to what Google has been doing with its mathematical function , Apple will also merge satellite mental imagery with data taken from its function vehicles to tally more things like the shapes of buildings , leaf , and walk paths to its mapping to more accurately represent a give area .

However , the one thing the Apple wo n’t convert , at least to set about , is Apple Map ’s visual style . Cue enunciate so as to protect its exploiter , “ We do n’t want to combine those two matter at the same time because it would cause a lot of confusion . ”

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If Apple can pull this off , it might finally have a desirable competitor in Apple Maps . But even with years of data assemblage for the new Apple Maps die back as early as 2015 , with update scheduled to roll out across the U.S. over the next year , it ’s still run to be a while before Apple has   the same level of particular and reporting as Google .

[ TechCrunch ]

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