Bloomberg saysApple will admit locational checkins with its unexampled homemade Maps app , no extra app download involve . That ’s actually very cool ! Except it will allegedly use Yelp , and it ’s hard to imagine a dumber pick .

There ’s a enough probability you did n’t get laid Yelp even offer Foursquare - style checkins , and that ’s okay — nobody uses it . Yelp is still mainly a mode to check thorough reviews of restaurants and other businesses , not to announce your mien there . Yelp may be render to play the social net game , but nobody is playing along . That ’s because Foursquare and Facebook are outfox Yelp ’s screwing in this plot — but that ’s not enough to stop Apple from offering a novel geo - feature film that “ will leave users to pass on through Yelp without exiting the map and opening a new app . ” Snore .

Why select the failure ? Maybe Apple ’s planning on corrupt Yelp , and court it for iOS 6 Maps as a little foreplay . perhaps Foursquare say no thank you . We do n’t lie with . This is particularly dissatisfactory given that Facebook and Apple are already snuggling in iOS 6 , with integrated status update and photo uploads . Why not take the integration a picayune further and give us a fortune to swap fix with a service we ’re in reality plugged into ?

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Nobody will make you expend Yelp , but this is a bummer of a missed chance , if genuine . [ Bloomberg ]

iOS 6mapsYelp

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