What do you get when you apply the kindly , whimsical emoji you know and love to literal human faces ? Nightmare fuel for days . But also very clever ad campaign that aims to hold back sexual predators from occupying your small fry ’s open tab .

The offputing look-alike come from ad delegacy Rosapark for a mathematical group calledInnocence en Danger , an international non - profit consecrate to fighting the sexual abuse of children . It ’s a everlasting - out play on the famous New Yorker sketch ; on the net , nobody cognise you ’re a perv . And what ’s hiding behind that winky face might just be creeper .

A few more , to deflower your breakfast and enlighten your offspring :

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Thank god they did n’t make it as far as :

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