You see that photo right above these words ? That ’s a fucking methamphetamine ointment sandwich . You know what ’s on the next contemporaries of Android phones ? An operating system . Android 4.0 to be specific . I resist you to eat it .
darling technology industry : let ’s block with the mute - ass computer code names . You need to employ them internally ? Fine . But they ’re ridiculous when you use them in world . When you do so , it effectively becomes the defacto intersection name .
I entail , do you really want people calling it Mango ? Really ? All that does is call to mindsome seriously unfunny Saturday Night Live cartoon . Is that what you require mass to think of when they think of your headphone , Microsoft ? Because that is what masses think of . Or at least , that is what people in your quarry demographic think of .
I get it . It ’s handy to utilize codification name when products are in development . They ’re well referred to , and it gives your company a bit of stealth . Someone hears you speak about your next - multiplication Taco Truck , they are n’t needs going to compare that to a smartphone . But please quit inflicting them on the public . Or if you do project to make them public , please give them some sort of useful nomenclature . Being pathetic for the sake of being silly is just , well , silly .
I support part of the rap . Technology journalists and bloggers have intercourse tattle in code . Version 4.0 ? Ha ! Why would I use an easily - recognizable number that gives both a sense of the product history and open indication of what I ’m let the cat out of the bag about when I can show off my 1337 status by call it Ice Cream Sandwich , a condition that both displays my insider knowledge and confounds those who do n’t pay close attention to put out cycles . This has encouraged company to start using those names in public too . And sometimes that ’s not helpful . It ’s only a problem when the computer code name becomes the Cartesian product name , either in a defacto - if - encourage sense ( like Mango ) or officially ( like Ice Cream Sandwich or Lion ) .
Here ’s an use . Which came first ? Jaguar or Panther ? You may know the reply , but look at you ; you ’re read a tech web log . Do you think most consumers would determine the answer evident ? liken that query to : Which come first translation 10.2 or variant 10.3 ?
In little , if you think of name as sales tools , you should check that that name helps citizenry make purchasing decisions . You should desire your customers to know which is the newest , tardy , and greatest . It may not be a giving raft if there ’s no choice involved — for example , if all your production follow with interlingual rendition X set up .
But if there is selection in the marketplace ( as there very much is with Android phones ) why would you muddy the waters by getting hoi polloi to cerebrate in full term of Ice Cream Sandwich versus Gingerbread , or Froyo , or Creme Brulee or whatever when you could have multitude mean in terms of one , two , three , four . Or 2009 , 2010 , 2011 .
automobile companies in reality have this right . Model class are an well-to-do direction for consumer to severalize products . You make out who ’s in reality quite good at this in the applied science manufacture ? Microsoft . What , huh , who ? Yeah . Microsoft .
Windows 95 ? It was released in 1995 . Windows 2000 ? It was released in 2000 . Which come first , Windows 7 , or Windows 8 ? That ’s reasonably clear-cut . And then they operate and rolled out Mango . Mango !
I sort of fault Apple for all this nonsense .
If you look at the OS ecstasy freeing cycle , Apple initially used its inner computer code names internally , and version number outwardly . Check out the box forOS X 10.0 , orOS X 10.1 . A lot of tech geeks and journos call those things Cheetah and Puma , respectively , but Apple used version bit on the box .
And then come 10.2 . It was codenamed Jaguar , and Appleradically change its packaging . It was both subtle , and an open reference to the codification name . By 10.3 it was conspicuously printing the codename itself ( Panther ) right on the corner , and it was all downhill from there . By 10.6the version issue does n’t even come out conspicuously anymore .
Maybe this is just becauseI’m old and cranky . But I ’ve been covering technology since the 90s . If I have bother hold sensory faculty of all these code names and become baffled as to which came first , what does that do to the mediocre consumer ?
https://gizmodo.com/generation-x-is-sick-of-your-bullshit-5851062
And to be clear , I ’m not against computer code name . I ’m surely not against using them internally , or even externally if they can add some value . But I am so , so sick of meaningless , ridiculous code name being kick around about for the saki of being precious in place of language that ’s actually helpful .
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