When Fringe premier tomorrow night , what you ’ll see on screen is n’t just a product of the corporate mind of JJ Abrams , Roberto Orci and Alex Kurtzman . It ’s also the product of biometric audience examination , to all right - tune just how addictive the show can be made to America at large . Is this the new scientific face of television receiver to come?TVWeek paper on the advanced testing that Fringe underwent :
“ We knew we had to have a big win , clearly . We know we had to have very nuanced mensuration , ” said Audrey Steele , fourth-year VP for sales and research marketing at Fox . “ We ’ve wanted to work out with Innerscope [ Research ] for a long time , and we thought this was the perfect chance . ” Innerscope ’s biometric approach shot give Fox the power to measure engagement in ways that go beyond only viewer care . “ We really wanted something that could quantify , without citizenry take to report , their floor of delectation of both the show and the ads in there , ” Ms. Audrey order . Carl Marci , Innerscope ’s conscientious objector - founder and CEO , said his company uses biometry to measure emotion , which are the prime determinant of all sort of complex behaviors . The reactions it picks up are on the subconscious level as the audience receives stimuli - in this case telecasting scheduling .
The ultimate goal of the tests ? To prove that viewers like less commercial – and , unsurprisingly , they do :
Yes , that ’s correct ; Fox need scientists to assure them that less advertizing in a show is a good thing . Next , news of a scientific find that demonstrates that viewing audience respond well to good writing and act . Fox Goes Sci - Fi to evaluate ‘ Fringe ’ advert Effectiveness[TV Week ]
JJ AbramsScienceTelevision
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