Google’s Newest Search Result? An FTC Antitrust Investigation

I ’m not the only one troubled by Google ’s newSearch Plus Your World — Google ’s belligerent button to include social results in its search that seems to favor Google+ over other societal medium service . So is the FTC .

Bloomberg reports the FTC has elaborate its antitrust probeto flavour at whether or not Google is giving preferential treatment to its own products , like Google+ , in its freshly revamped search .

AsI argued yesterday , I do n’t really wish for the rice beer of Twitter or Facebook or Flickr whether or not Google give its service preferential discussion . What matter is relevance . And if Google is elevate its own services at the expense of relevancy , that ’s bad for consumers . And ultimately , when the FTC investigates antitrust , it ’s not doing it to protect businesses , it ’s doing it to protect consumers . Because that ’s who is finally injure in all this . [ Bloomberg ]

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