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Yeezy Gap shared a few details about the collaboration in a press release. “This first of its kind launch sees Ye’s peerless vision bring together the most influential designer of his generation, Demna, with iconic American brand, Gap,” the brand said in its statement.
According toVogue, the first drop is set for June 2022 with another coming at the end of the year. “There are very few people that I know, especially of Ye’s caliber, who really understand my work so well. He makes me come out of my comfort zone and be a better designer,” Demna toldVogue. “There’s no ego when we collaborate, just a mutual drive to evolve and do something great and new.”
GAP
Compared to his usual work designing high-fashion pieces for Balenciaga, Demna called this project a “very different challenge.” Hecontinued: “I’ve always appreciated the utilitarianism and the accessibility of Gap. I share some of the same sensibilities in my creative language. This project allowed me to join forces [with Ye] to create utilitarian fashion for all.”
Leading up to this collaboration, Demna creative directedWest’sDondalistening parties, designedDondamerch and began regularly dressing the rapper’s ex-wifeKim Kardashianin his designs (including at the 2021 Met Gala). “It was Kanye who introduced Kim to Demna and was instrumental in the newly formed relationship between her and Balenciaga,” a source told PEOPLE at the time.
West’sfirst Yeezy Gap drop— aYeezy Gap Round Jacketretailing for $200 — became available for pre-order in June 2021 and sold out quickly. The deal marked a full-circle moment for West, who worked in a Gap store as a teen growing up in Chicago and later stated in a2015 interviewthat he would “like to be the Steve Jobs of the Gap.”
source: people.com
