Photo: Wendy’s
Wendy’s has brought its strawberry Frosty to the United States — but you can only find it at one big-box chain.
The frozen drink is one of several exclusive items on the menu at the Wendy’s Hamburger Stand at theWalmartin Heath, Ohio, which opened in early August.
“There are big opportunities for Wendy’s to reach consumers where they live, work, and play, and that includes non-traditional venues where we have captive market audiences like airports, universities, and retail environments, like Walmart,” a Wendy’s spokesperson toldBusiness Insider.
“We know that Wendy’s fans are looking for greatfoodon the go, at a reasonable price, to feed themselves and their families,” they added.
The Frosty was one of five items featured on Wendy’s original menu when the restaurant was first established in 1969. This is the first timestrawberryFrosties have been sold in the U.S. since the Dublin, Ohio-based chain first debuted the sweettreatat various franchises in Canada in 2010.
In April,the item returned to menusfor a limited time at participating locations over the northern border. Now, they’ve made their way south.
Both classic and exclusive items are on the menu at the Wendy’s Hamburger Stand in Heath — from Buttermilk Ranch and Jalapeno Cheddar-flavored chicken nuggets to Chocolate Lover and Strawberry Celebration Frosty sundaes.
“It’s just another opportunity with a little more limited menu to continue to provide access to our brand,” Penegor told the outlet. “We do think access drives awareness; awareness drives trial and repeat; and that really drives frequency overtime. So that’s part of our strategy moving forward.”
Walmart frequently partners with both national chains and local businesses in leasing out space at the front of its stores. The Wendy’s inside the Heath Walmart is the first of its kind.
Later this year, Wendy’s plans to open a Wendy’s Snack Shop format at another Walmart somewhere in Ohio. It is part of the company’s plan to expand its services beyond its solo locations.
“We’re looking to both restaurants and services that are really relevant to our customers — be it local businesses, a service that has localized relevance, or a larger chain that is really delivering on how customers are looking to shop and get their meals and create an eco-system for our customers,” a Walmart spokesperson previously toldInsider.
“Over the next four or five years, we’re probably going to be doing about 40% to 50% of our new-unit development in non-traditional [settings],” he said.
source: people.com
